Amass Handing Over Social Media Account to Friends

Beyond the obvious methods of staying afloat during these difficult times – takeaway, home delivery, drive-thru and gift certificates – there are other creative ways of supporting the restaurant industry and generating a feeling of togetherness. Copenhagen’s beacon of sustainable gastronomy, Amass, has handed over its Instagram account to friends and colleagues, giving lesser-known businesses access to Amass’ sizeable audience of more than 85K followers.   

“Instead of serving you up a series of throwbacks from the past (almost) seven years of Amass, we thought we would use it to highlight friends in our industry who are adapting to these horrible circumstances in real time, making sure you can still enjoy the work of this amazing community.” As per Amass’ Instagram post about this initiative.

These are some of the friends who have made their voices heard on Amass’ Instagram feed:

Support Local, a social media-based farmers market delivering directly to households in Copenhagen.

Lille Bageri, a local bakery that has temporarily turned into Lille Grocery for takeaway and home delivery of bread and baked goods, as well as breakfast and lunch.

Kiselgaarden, one of Amass’ regular suppliers. This organic farm in Vestsjælland offers crowdfunding options and community supported agriculture with home delivery of vegetables baskets.

Chef Beau Clutston, owner of Copenhagen restaurant ILUKA and creator the concept I Luka at Home, a service offering takeaway and home delivery of semi-prepared meals: ”We do the prep and let you do the finishing touches.” The meal kits come with free online instruction videos, taught by Chef Clutston himself.

Melin Vin, Danish importer of organic, biodynamic and natural wines, delivering their adult grape juices via two Bullitt bicycles; to date 100 000+ bottles and 15 000 kilometers.



12forward by White Guide lists 12 eateries in each chosen city that represent the very forefront of gastronomy.

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