Privacy Policy

Last updated: January 5, 2017

This policy applies to all information collected on all Applications, Web sites and/or Services provided by White Guide Global AB (together, the “Products”). When we talk about “we”, “our” or “us” we are referring to the the company White Guide Global AB that provides these Products. It is designed to give you full transparency regarding our data protection practices. If anything is unclear, please feel free to email us at .

Changes to this policy

We may occasionally update this Privacy Policy. Any changes to our Privacy Policy will always be available here. Please be sure to check back here from time to time to ensure that you are aware of any changes to this Privacy Policy.


Anyone under the age of 13 is not permitted to use our Products and must not attempt to register an account or submit any personal information to us.

Information you provide to us

When using our Products or when you get in contact with us, we may collect personal information you provide to us.

Example of information that may be collected:



  • Account creation information like email address and password.
  • User profile information like first name, last name, profile picture and other information you provide.
  • Billing and other information may be collected by our affiliates and our third party payment processors.
  • Device information like operating system, device settings application IDs, unique device identifiers, and crash data.
  • Geo-location information like GPS location from mobile devices but is only collected with your permission.

Information we collect automatically
We may store information that may be transparent to users. For example, we may log your IP address and general information about your browser or device. We may also collect anonymised aggregate statistics on general usage.

Information from other sources

Our Products allows you to sign up and log in using your Facebook account. If you sign up using Facebook, Facebook will ask your permission to share certain information from your Facebook account with the Platform. This includes your first name, last name, general location, profile picture and your list of friends that use our Products.

How we use information we collect

We use the information we collect exclusively to operate and improve our Products.

Information we share

We may share anonymous, aggregate statistics with outside parties, such as what people are searching for and other trends.

In the future, we may sell to, buy, merge with, or partner with other businesses. In such transactions, user information may be among the transferred assets.

Information security

We implement a variety of security measures to help keep your information secure. For example, all sensitive personal information is stored in an isolated database only accessible to processes and personal required to have such access.


Our Products may set and access cookies on your computer. A cookie is a small amount of data that our servers transfer to your browser and that only our servers can read. When you visit the site, the cookie captures specific session data to streamline your experience and, if you select to save your member name and password, our Products will save this information in a cookie so that you will not be required to sign in each time you visit the site. You may disable or delete cookies from within your Internet browser application by accessing the security or privacy settings.

Analytics services provided by others

We may allow others to provide analytics services on our behalf. These entities may use cookies, web beacons and other technologies to collect information about your use of the Products and other web sites, including your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. This information may be used to, among other things, analyse and track data, determine the popularity of certain content and better understand your online activity.


Please also feel free to contact us if you have any questions about our Privacy Policy or practices.

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